Went and saw David Bazan (of Pedro the Lion) play a show to 40 people in a living room last night, I know right? It was epic. Anyways, I’m away for the week but I’ll leave you with this song. I used to love this song in high school, circa ‘the emo game’ (if you know, you know), and he played it last night and the closing line gave me goosebumps. Enjoy!
So I told her I loved her And she told me she loved me And I mostly believed her And she mostly believed me
A dear friend of mine, Matthew Walko, recently turned me onto the Beach Boys album, ‘Pet Sounds,’ and well- if we’re going to be honest, he turned me onto The Beach Boys in general. I guess I always mis-understood The Beatles’ Back in the U.S.S.R. parody, and in turn had a bit of an aversion towards them.
Anywho! Pet Sounds could very well be your summer album, so I urge you to give it a chance. This album paved the way for A LOT of musicians today, so let’s pay it some homage and give ‘er a listen!!!
I’m off for the weekend to the Fairmont Banff Springs Hotel to celebrate Doug & Elyse’s union! The kind of people that are coming far and wide from Canada and the US for this wedding (holla at my fellow TWU alumni!) are very special people to me, and there was a time when this song pumped us up round the clock, whether it be: driving around in the twusa [s]express, or having a pre-party at ‘the cabin’ before driving ‘all the way downtown’ to 1/2 alive. I love you guys and I can’t wait to see you all this weekend! Reunited and it feels so GOOD!
Smirnoff Says It Took 'Measures' to Stop Icing Site
If you having heard of Bros icing Bros yet - don’t worry - I only heard about it on the weekend (thanks Jonny & Erin for your San Fran intel). Basically you trick your friends into discovering a smirnoff ice, and no matter the time of day or circumstance, upon discovering the ‘ice’ you have to get down on one knee and chug the entire smirnoff ice on the spot. i.e. putting one in the glove compartment and asking someone to grab the map from there for you, boom! ICED. or baking a cake and cutting an ice sized hole, and having the birthday boy cut the cake and discovering it- boom! ICED! See other exmaples here at icedyou.com
In the meantime, read this article:
NEW YORK (AdAge.com) — A drinking game and website that aggregated consumer-generated photos of “bros” getting “iced” has garnered media attention and, likely, has also moved cases for Smirnoff Ice, a sugary malt beverage. But the site, BrosIcingBros.com, is down, and it looks like Smirnoff had a hand in its demise.
Although some have suggested that the ‘Bros Icing Bros’ phenomenon was a bit of viral marketing, a statement from Smirnoff seems to lay that idea to rest. “Icing” is a viral drinking game that has had college students and the occasional New Yorker chugging bottles of Smirnoff Ice on one knee. Since the phenomenon started weeks ago, players have been buying up bottles to punk — or “ice” — their friends or protect themselves from getting iced by carrying a bottle with them at all times. But the potential poster child for viral marketing appears to have nothing to do with the marketer at all. And since late yesterday, the game’s hub is now only a blank page with the message “We had a good run Bros.”
Smirnoff’s response to Ad Age about the site’s closure suggests that this is indeed not another viral, though ethically blurry, stunt.
"[Smirnoff Ice parent] Diageo has taken measures to stop this misuse of its Smirnoff Ice brand and marks, and to make it clear that ‘icing’ does not comply with our marketing code, and was not created or promoted by Diageo, Smirnoff Ice, or anyone associated with Diageo," the company said in a statement.
Diageo has been subject to speculation about the drinking game and corresponding viral program; some suggested they were trumped up by marketing to boost the beverage’s less-than-spectacular sales. That notion seemed to make sense considering Smirnoff is has a proven viral-marketing track record in the Smirnoff “Tea Partay” viral video that took off a few years ago. However, CNN reported that the person behind the Bros site is a 22-year-old recent college grad using the name “Joe.” He did not respond to requests for comment via e-mail.
A spokeswoman declined to expand upon whether Diageo’s “measures” included legal action or threat, but one trademark and copyright lawyer thinks Smirnoff would have a case.
"I would say there is a case because of disparagement of the product and using the name in association with this game," said Annette Heller, a 30-year St. Louis trademark and copyright lawyer. "They [BrosIcingBros.com] are using the trademark in a way that disparages the product and exposing Smirnoff to liability." The Bros site included the name of the product, which is a trademark, as well as pictures of the product that include the brand’s logo. Ms. Heller, however, said parody does not count as infringement.
Other icing sites like Iced You and You Got Iced, the latter from Jay Belin, a booker for the New York club Mercury Lounge, are still up, and their owners say they have not yet been contacted by Smirnoff.
This website Groupon (click here to go to it) ‘makes it easier for people to enjoy the great things in their community. [They] do it by offering daily deals at unbeatable prices through the power of group buying.’
Essentially what that means is that every day you get an e-mail that has a new deal for the day of something in Vancouver, and you buy it, print it and use it. It’s awesome! I bought coupons for blizzards for $2 each! And there will be gift certificates for restuarants worth $80, but cost $40, high tea at the Fairmont for $30 (when it’s usually $70+), a week of unlimited yoga at semperviva for $11, so on and so forth! You get the gist!
Groupon’s all the buzz right now among us (aka. the frugal community/my friends).
And to sweeten the deal - Today’s deal is $15 gift certificates to THE CAMBIE for only $7 haha. That’s one I know will attract my friends. Hollah for $10 pitchers of GIB!
Lack of bilingual labelling costs Vancouver grocer $20,000
A while back I posted about a local community store a block from my house (click here) that only carries products from local BC farms, organically and naturally, to support local economy and community. My Sister told me she saw a story in the news the other night about that same grocer that just blew my mind. Why do products that are grown and are staying in BC, need to have bilingual labels? I’m dumbfounded as to why the government is picking on someone who is clearly doing something SO good for not only community and health, but local economy? I’m no conspiracy theorist, but it’s never too late to start…
A local community grocer is out $20,000 after the Canadian Food Inspection Agency found products in her corner store failed to meet bilingual label requirements.
Inspectors pulled 108 items from Deb Reynold’s shelves at the Home Grow-In Grocer, tucked away on 18th Avenue at Columbia Street in Vancouver’s Mount Pleasant neighbourhood, during a surprise visit June 17.
“I was quite surprised that it came down to bilingual,” Reynolds said. “I told them, ‘After six hours, if all you can come up with is that this doesn’t have bilingual labelling then my suppliers must be doing good.’”
The small but bustling community corner store boasts locally grown and produced items from micro-farmers in Metro Vancouver, the Fraser Valley and the Okanagan/Similkameen Valley. In all, the inspectors flagged 11 suppliers — a third of the store’s stock — which failed to meet labelling requirements, including providing French translations and nutritional fact tables.
One dairy supplier was removed because their labels said “feta” or “Monterey jack” but failed to include the word “cheese.” While the cheese issue was fixed with stickers, Reynolds donated the majority of the food to local charities so it wouldn’t go to waste.
Reynolds was given a policy manual and nine pages of recommendations for her and her suppliers, some of whom are refusing to affix new labels because their local agricultural groups have allegedly told them previously that bilingual labels aren’t required for products staying in-province.
“To me it was a waste of taxpayers’ money and time to go through my individual little suppliers,” Reynolds said. “I’m just somebody who is trying to support the local B.C. economy.”
The CFIA requires all food labels to appear in both French and English, but there are exceptions to the rule — including local products.
According to the CFIA, information on labels may be in one official language only if “local products sold in a local area in which one of the official languages is the mother tongue of less than 10 per cent of the residents.”
French-speaking residents make up slightly more than one per cent of Metro Vancouver as well as Abbotsford, according to 2006 data complied by Statistics Canada.
To be considered “local,” the CFIA requires that products must either originate within 50 kilometres of where they are sold or meet the requirements of the Food and Drug Regulations.
“I thought we would actually have time for [the CFIA] to take the stuff but I had to pull it from the shelves and it has to stay off until it meets all the criteria,” Reynolds said. “I find it frustrating that the little guy doesn’t have a venue.”